Real Madrid Immersive (Balich Wonder Studio)

Working with Balich Wonder Studio and designer Tim Mcquillan-Wright, I led a creative team through concept development of an ambitious project to transform Real Madrid’s Tour into a thrilling story-led immersive experience.

The experience took audiences on the psychological rollercoaster of a pre-match experience, all from the perspective of the players. A narrative journey was designed across various immersive spaces merging immersive audio with digital installations, including the manager's office, a pre-match press conference, locker rooms, player's tunnel and pitch experience.