Jack Pirie

Working with Balich Wonder Studio, I led a creative team through concept development of an ambitious project to transform Real Madrid’s Tour into a thrilling story-led immersive experience.

The experience took audiences on the emotional rollercoaster of a pre-match experience, from the perspective of the team. A narrative journey was designed across various immersive spaces merging immersive audio with digital installations, utilising the world-renowned Bernabeu backstage to showcase the psychological journey of players and fans.